Skip to content
MarketRun

Questions

Straight answers before you ask.

The questions we hear most, answered in plain words: what a website, app or automation costs, why app and software builds start with a paid sprint, who owns the code, how AI replies to your customers stay in your control, and how we work with teams outside India.

FAQ

Working with us

Can you add AI to the business I already run?

Yes, that is most of our work. We look at how your business runs, pick the tasks that eat time, and build automations and AI assistants connected to the tools you already use: WhatsApp, email, your CRM, spreadsheets and internal systems. A person on your team approves anything a customer sees, or it replies only from answers your team approved.

Is there software that answers my customers automatically?

Yes. An AI receptionist answers WhatsApp messages, and calls if you want, from answers your team has approved. It books appointments and hands anything unusual to a person. Setup starts from ₹50,000, then from ₹30,000 a month.

How much does AI automation cost?

Setup starts from ₹50,000, then from ₹30,000 a month to run and improve it. WhatsApp message charges are billed by Meta; in India a reminder or order update (a utility message) costs ₹0.115 under Meta's rate card effective 1 October 2026 (developers.facebook.com/docs/whatsapp/pricing).

I only need a website. Do you do that?

Yes. We build business websites and online stores, and we build them to be found on Google and to bring enquiries to your WhatsApp or email. Websites are quoted after a 30-minute call.

How much does it cost to build an app?

A first app (MVP) with us starts from ₹5 lakh and usually takes 8–12 weeks. It starts with a two-week sprint (from ₹50,000) that ends in a written scope and a fixed quote, and the sprint fee is credited to the build. Our app cost guide explains why quotes in India range from ₹3 lakh to ₹28 lakh.

Why do you charge for the first sprint?

A real scope takes real work: interviews, a prototype and an architecture. Charging for it keeps quotes honest and lets us give every serious client our full attention. The fee is credited if you build with us.

How long has MarketRun been building?

Since January 2023. We started by building our own products and now build for business owners, founders and companies too.

Who owns the code?

You do. On full payment the code, designs and documentation transfer to you, and we can sign an NDA before our first call.

Do you work with clients outside India?

Yes. We work in English and schedule calls in your time zone. Prices are published in rupees; write to us about invoicing in your currency.

Who is not a good fit?

Projects without a budget yet, equity-only offers, and requests to clone an app without a defined problem. For those, our guides and cost estimator are a better first step.

FAQ

Pricing

Are these fixed prices?

They are starting points. App and software builds begin with the validation sprint, which ends in a fixed quote for your scope. Websites, automation and AI receptionists are quoted in writing after a 30-minute call.

Do prices include GST?

No. Prices shown exclude taxes.

Do you work on hourly rates?

No. We work on fixed-scope projects, monthly product teams and retainers, so you always know what you are paying for.

MarketRun ke saath kaam shuru karne ka kharcha kitna hai?

App aur software ka kaam do hafte ke sprint se shuru hota hai, jo ₹50,000 se hai. Sprint ke ant mein likha hua scope aur fixed quote milta hai, aur agar aap humse build karwate hain to sprint ki fees usmein adjust ho jaati hai. Website, automation aur AI receptionist ka quote 30 minute ki call ke baad likh kar milta hai.

Automation ya AI receptionist ka mahine ka kharcha kitna hai?

Setup ₹50,000 se shuru hota hai, phir chalane aur behtar karne ka kharcha har mahine ₹30,000 se. WhatsApp message ka kharcha Meta alag se leta hai.

Kya in prices mein GST shaamil hai?

Nahin. Yahan diye gaye sabhi price tax ke bina hain.

FAQ

Building a product

What if we do not build with you after the sprint?

You keep the prototype, the scope document and the architecture, and can build with anyone.

What is an MVP that uses AI?

A first version where AI does one job that saves real time, such as reading a document, drafting a reply or sorting requests. Everything else is plain, reliable software. We add AI only where users would miss it.

How do I choose the right MVP development company?

Ask for a one-page written scope, a demo of apps they built and still run, payments tied to milestones you can see working, and a clear answer on who owns the code and accounts. Our guide lists eight questions to ask any team.

What can I get for ₹50,000?

With us, the two-week sprint: user interviews, a clickable prototype, the written scope and architecture, and a fixed quote. You keep all of it even if you build elsewhere. It is not a finished app.

How much does a dedicated team cost?

It depends on how much is on your roadmap, so the team is quoted after the two-week sprint. Our full price list is on the pricing page.

We do not have a product yet. Where do we start?

With your first app (MVP): a two-week sprint from ₹50,000 that ends in a fixed quote, then the build from ₹5 lakh, usually 8–12 weeks. A dedicated team comes after launch, when there is a roadmap to work through.

Can we choose the people?

You meet the team before it starts and can ask for a change at any time.

Is there a minimum term?

We agree the term with you before the team starts. Expect the first few weeks to go mostly on learning your code and roadmap.

Can you sign an NDA and our vendor agreements?

Yes. We can sign an NDA before the first call and work through your vendor onboarding.

Where is our data hosted?

Where you decide: your cloud, your servers, or ours in an agreed region. Private AI can run entirely inside your environment.

FAQ

AI, automation and apps

What is the difference between an AI agent and a chatbot?

A chatbot answers questions. An agent completes tasks: it reads context, decides on steps and uses tools such as your CRM or WhatsApp to act, with a person approving anything a customer will see.

How much does an AI agent cost to build?

Every agent starts with a two-week sprint from ₹50,000 that ends in a fixed quote. A focused agent on one or two of your tools usually starts from ₹5 lakh; agents across several systems are quoted after the sprint. Model usage and hosting are separate running costs.

Will the agent send messages to my customers on its own?

Not unless you decide it should. By default every customer-facing action waits for approval, and the approval rules are part of the design.

Do small businesses need AI agents?

Most do not start there. A small business usually gets more from automation or an AI receptionist first. An agent makes sense when someone copies information between tools every day, or leads and orders wait because nobody has time, and the job has clear steps.

Should we buy a ready-made AI tool or build an agent?

Buy when a tool already does the job your way. Build when the agent has to work inside your own systems and rules. The sprint ends with that recommendation, including when the answer is to buy.

Do you use the official WhatsApp API?

Yes. We build on Meta's official WhatsApp Cloud API, which is what our own WhatsApp Gateway runs on. We do not use unofficial or scraping-based tools that risk your number being banned.

What does an automation retainer include?

Setup from ₹50,000, then from ₹30,000 a month to run, monitor and improve the automations, including fixes when a connected tool changes.

Who pays Meta's WhatsApp message charges?

Meta bills message charges to the WhatsApp Business account. We set it up so the business account and the number stay in your name.

How do I automate my business with AI?

Pick one job that happens by hand every day, such as reminders or replies to the same five questions. Write down the steps and the answers you approve. Automate that one job, measure the time saved, then add the next. We do this with you: setup from ₹50,000, then from ₹30,000 a month.

What is business automation?

Software doing the repeated parts of your work: sending the reminder, replying to the common question, moving a new lead to the right person, sending the daily sales summary. People still handle judgement, complaints and anything unusual.

What should a small business automate first?

The job that repeats most and needs the least judgement. For most businesses that is order or booking confirmations, reminders, or answers to the same few questions. One owner described it simply: order confirmations, shipping updates and common questions go out automatically, so the team does not type the same thing again and again.

How do I send automatic messages on WhatsApp for business?

The free WhatsApp Business app can send a greeting and an away message. For anything more, such as replies by question, booking reminders or messages from your own software, you need the official WhatsApp Business Platform (Cloud API). That is what we build on.

How much does an AI receptionist cost?

Setup from ₹50,000, then from ₹30,000 a month to run and improve it. WhatsApp message charges, call minutes and AI usage are billed at cost. Phone calls are quoted at setup because they depend on call volume. Our AI receptionist cost guide works through a month in rupees.

Can AI replace a receptionist?

It takes over the repeated work: common questions, bookings, reminders and new enquiries. A person still handles complaints, judgement calls and anything unusual, and the hand-off is designed first.

Does it understand Hindi and Indian accents?

On WhatsApp it works in English and Hindi. For calls, accuracy depends on language, accent and background noise, so we test with real recordings from your callers before switching calls on, and report what we measure.

What does an AI receptionist do?

It answers the questions you hear every day (timings, prices, location, what to bring), books and moves appointments, takes down new enquiries and orders, sends reminders, and passes anything unusual or sensitive to a person with the conversation attached.

How can I build an AI receptionist?

Two ways. Subscription tools, mostly priced in US dollars, suit standard questions. A receptionist built for you suits businesses that need it to book into their own system, follow their rules, answer in Hindi, or update their CRM. To build one: write the approved answers, connect WhatsApp on the official API, connect the calendar, and design the hand-off first. We do this from ₹50,000 setup.

Is an AI receptionist the same as an AI chatbot?

It starts as a chatbot for your business, then does more: it books, updates your records and hands off to a person. It also never answers outside the answers your team approved.

Does it work after hours?

Yes. On WhatsApp it answers at any hour from the approved answers, takes down what it cannot answer, and your team picks it up in the morning.

What is RAG?

Retrieval-augmented generation: the assistant first finds the relevant passages in your documents, then answers using only those passages and cites them. It is how you get answers grounded in your own content instead of the model's general knowledge.

Can the AI run on our own servers?

Yes. When data must not leave your infrastructure we deploy open models on your servers or private cloud. We will tell you honestly where open models trade accuracy for control.

How do we know the answers are right?

Every assistant ships with an evaluation set of real questions and expected answers. You see the score before launch and after every change.

How much does an AI chatbot on our documents cost?

It starts with the two-week sprint from ₹50,000, which ends in a fixed quote for your documents and users. Model usage and hosting are separate running costs, estimated during the sprint.

Can we just upload our documents to ChatGPT?

For one person's own questions, often yes. Build an assistant when many people need answers, when answers must show their source, when some documents are restricted to some people, or when the data cannot go to a public chatbot.

Flutter or React Native?

Both work well. We pick per project: Flutter for highly custom UI and consistent performance, React Native when sharing code and people with a web team matters. The sprint ends with the recommendation and the reasons.

How long does an app MVP take?

Usually 8–12 weeks after the two-week validation sprint, depending on scope. The sprint fixes the scope and the quote.

Do you handle the Play Store and App Store?

Yes, including store listings and review fixes. iOS builds need an Apple Developer account in your name.

What are the stages of app development?

With us there are seven: check the idea with real users; write the scope and fix the price; design the screens; build the app and its admin; test on real phones; release on the Play Store and App Store; then look after it with updates and fixes.

Can you build an app for my coaching centre?

Yes. A coaching app usually covers batches and timetables, fee reminders, notices, study material and admissions enquiries. It follows the same path: a two-week sprint from ₹50,000, then a first version from ₹5 lakh. If a ready-made coaching app already fits, we will say so.

Do you build on WordPress or Shopify?

Yes, when they suit your team. For most custom sites and web apps we use Next.js; we will recommend whichever your team can run most easily.

Will my site rank on Google?

We build every site with clean structure, fast loading and structured data, which search engines reward. Rankings also depend on content and competition, so we do not promise positions.

What does a website cost?

It depends on scope. Marketing sites are usually quoted after a 30-minute call; web apps follow the sprint-then-MVP path from ₹50,000 and ₹5 lakh.

How can I get a website for my business?

Decide what the site must do: bring calls, take bookings or sell. DIY builders work for a simple page you update yourself. Hire a team when the site must bring enquiries, connect to WhatsApp or your CRM, or take payments. With us it starts with a 30-minute call and a written quote.

Which website is best for business?

One that loads fast on a phone, says plainly what you do and roughly what it costs, shows a phone or WhatsApp number on every page, and sends each enquiry to a person who replies. Design comes after those four.

How much does an e-commerce website cost in India?

It depends on the number of products, payments, delivery rules and links to your stock or billing system. We quote online stores after a 30-minute call, in writing. A store that needs custom features follows our sprint (from ₹50,000) and first-version (from ₹5 lakh) path.

Which software is best for a small business?

Usually a ready-made app for each common job: billing, accounts, payroll, stock. Try the free trial on your own data first. Custom software is worth it when those apps force workarounds every day or cannot talk to each other.

How much does custom software development cost in India?

With us, a custom system starts with a two-week sprint from ₹50,000 that ends in a written scope and a fixed quote, and a first version starts from ₹5 lakh. Automating around software you already use starts from ₹50,000 setup plus from ₹30,000 a month.

Can you connect my existing billing software to WhatsApp?

Often, if the software lets other systems read its data, by export or by an API. We check that on the first call, before quoting.

Will I get stuck with custom software?

You can, if the code, accounts and knowledge stay with one developer. Insist on common technology, documentation and accounts in your name, from us or anyone.

Business ke liye software kaise banaye?

Pehle dekhiye ki koi ready-made app aapka kaam kar sakta hai ya nahin; aksar kar leta hai. Agar har din jugaad karna padta hai, ya software ko WhatsApp aur doosre systems se judna hai, tab custom software banwaiye. MarketRun mein yeh do hafte ke sprint se shuru hota hai (₹50,000 se), jismein likha hua scope aur fixed quote milta hai.

Software banwane ka kharcha kitna aata hai?

MarketRun mein sprint ₹50,000 se aur pehla version ₹5 lakh se shuru hota hai. Agar aap apna maujooda software rakhkar sirf reminder aur follow-up automate karna chahte hain, to setup ₹50,000 se aur har mahine ₹30,000 se.

FAQ

The free AI audit (qualified projects)

Is the audit really free?

Yes, for qualified projects: a budget of ₹50,000 or more, a decision-maker on the call and a specific task or product in mind. We keep the free time for teams likely to build. Everyone else can ask for a quote or read our price list.

What do I get?

A two-page written report: three tasks in your business that AI or automation could take over, the rough effort for each and the return you could expect.

Will you try to sell me something?

The report recommends what makes sense, including when the answer is to wait or to use a ready-made tool.

I only want a price. Should I book the audit?

No, ask for a quote instead. Websites and automation are quoted after a 30-minute call; apps and software start with the two-week sprint from ₹50,000, which ends in a fixed quote.

Written scope, fixed quote

Still have a question?

Ask it in the enquiry form or on WhatsApp. A person replies, not a bot.

WhatsAppGet a quote