Custom software
Software built around how your business runs.
- from ₹50,000two-week sprint, ends in a fixed quote
- from ₹5 lakhfirst version
If a ready-made app fits your work, use it, and we will tell you so. When it forces daily workarounds, or has to connect to WhatsApp and your other systems, we build software around how you work: billing and stock, bookings, a customer list with follow-ups, staff tasks and the owner's daily report.
Right for you if
Who this is for.
- Shops and distributors keeping bills and stock in notebooks or three different apps
- Clinics, coaching centres and service businesses whose software forces double entry
- Owners who want customer follow-ups and reminders to happen without chasing staff
Every build starts with a two-week sprint from ₹50,000 that ends in a written scope and a fixed quote. First versions start from ₹5 lakh.
What you get
What we can build for you.
Billing and invoices
Bills in your format, with payment and due-date reminders sent on WhatsApp.
Stock and orders
What came in, what went out, what to reorder, shared between shop and godown.
Customer list and follow-ups
Every enquiry with an owner and a next date, so nobody is forgotten.
Bookings
Appointments, site visits or classes, with reminders.
Staff tasks
Who does what today, and what is late.
The owner's daily report
Sales, collections and pending work on your WhatsApp every evening.
Your options
Buy, build or connect?
| Option | When it fits | Starting cost with us |
|---|---|---|
| Buy a ready-made app | Your work matches how the app works: GST billing, stock, appointments, a simple CRM | nothing; we will point you to the kind of app to try |
| Keep your app, automate around it | The app is fine, but reminders, follow-ups and updates are done by hand | from ₹50,000 setup + from ₹30,000 a month |
| Build custom software | Daily workarounds, several apps each doing a third of the job, or a way of working the apps cannot follow | sprint from ₹50,000; first version from ₹5 lakh |
| Keep it running | After launch | care plan from ₹15,000 a month |
Starting points, not quotes. Prices exclude taxes.
The real risk
How you avoid getting stuck with custom software.
One reply in an Indian startup forum put it bluntly: 'You will get stuck longer term with custom software.' It is a fair warning. This is how we design against it.
Common technology
Next.js, PostgreSQL, Flutter: tools many developers know, so you are never tied to one person.
Documentation
How it works and how to run it, written down and handed over.
Examples
What this can look like in your business.
Illustrations of what we build, not client claims.
- A shop's billing linked to WhatsApp payment reminders
- A distributor's order book shared between the office and salespeople's phones
- A clinic's appointment and follow-up register that replaces a notebook
- A real-estate team's lead list with site-visit reminders
How it works
Every project starts with a two-week sprint.
Sprint · 2 weeks
Interviews, a clickable prototype, scope, architecture and a fixed quote. From ₹50,000, credited to the build.
Build
Weekly releases you can try. Fixed scope, milestone billing.
Launch
Production release, monitoring and launch fixes.
Run (optional)
Retainer or care plan to run and improve it.
Built with
- Next.js
- Flutter
- Fastify / Node.js
- PostgreSQL
- WhatsApp Cloud API
- Claude / OpenAI (where useful)
Proof we run ourselves
WhatsApp Gateway
Our own software, live: a shared inbox, API and OTP service on the official WhatsApp Cloud API.
See the product →Questions
Custom software: straight answers.
Which software is best for a small business?
Usually a ready-made app for each common job: billing, accounts, payroll, stock. Try the free trial on your own data first. Custom software is worth it when those apps force workarounds every day or cannot talk to each other.
How much does custom software development cost in India?
With us, a custom system starts with a two-week sprint from ₹50,000 that ends in a written scope and a fixed quote, and a first version starts from ₹5 lakh. Automating around software you already use starts from ₹50,000 setup plus from ₹30,000 a month.
Can you connect my existing billing software to WhatsApp?
Often, if the software lets other systems read its data, by export or by an API. We check that on the first call, before quoting.
Will I get stuck with custom software?
You can, if the code, accounts and knowledge stay with one developer. Insist on common technology, documentation and accounts in your name, from us or anyone.
Business ke liye software kaise banaye?
Pehle dekhiye ki koi ready-made app aapka kaam kar sakta hai ya nahin; aksar kar leta hai. Agar har din jugaad karna padta hai, ya software ko WhatsApp aur doosre systems se judna hai, tab custom software banwaiye. MarketRun mein yeh do hafte ke sprint se shuru hota hai (₹50,000 se), jismein likha hua scope aur fixed quote milta hai.
Software banwane ka kharcha kitna aata hai?
MarketRun mein sprint ₹50,000 se aur pehla version ₹5 lakh se shuru hota hai. Agar aap apna maujooda software rakhkar sirf reminder aur follow-up automate karna chahte hain, to setup ₹50,000 se aur har mahine ₹30,000 se.
Related
Other things we build.
Written scope, fixed quote
Tell us what slows your business down.
Websites and automation are quoted after a 30-minute call. App and software builds start with a two-week sprint that ends in a written scope and a fixed quote.
- 30-min call
- Written scope
- See the price list →