Insights
Straight guides to the questions buyers ask us.
Short, practical guides written from how we price and build: what an AI agent costs, when you need an agent instead of a chatbot, how long an MVP takes, and what to know before automating WhatsApp. Each one starts with the short answer.
Guides
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6 min readApp development cost in India: why quotes range from ₹3 lakh to ₹28 lakhWhy app and MVP quotes in India range from ₹3 lakh to ₹28 lakh, what ₹5 lakh buys in a first app at MarketRun, and how to compare quotes on scope.Learn more 5 min readHow much does an AI receptionist cost in India?What an AI receptionist for WhatsApp and calls costs in India: setup, monthly running cost, Meta's per-message charges in rupees, and when it pays.Learn more 5 min readCustom or ready-made software for your clinic or shop?Clinic or shop software: when a ready-made app is enough, when to build, and when to keep your tool and add WhatsApp reminders. Costs in rupees.Learn more 6 min readCRM for a small business: buy one, build one, or fix follow-ups first?Do you need a CRM, a custom one, or just WhatsApp follow-up reminders? An honest guide for small businesses and real-estate teams, with costs in rupees.Learn more 6 min readBilling software for a small business: buy an app, or build around it?Most shops should buy a billing app. When to build instead, how to add WhatsApp payment reminders, and what each costs in rupees. An honest guide.Learn more 5 min readHow much does an AI agent cost to build in India?What AI that does a daily job (an AI agent) costs to build in India: a sprint from ₹50,000, focused builds from ₹5 lakh, and running costs after launch.Learn more 4 min readAI agent or chatbot: which one does your business need?A chatbot answers questions. An AI agent does a job in your tools. How to tell which one you need, what each costs to start, and why approval matters.Learn more 4 min readHow long does it take to build an MVP?Your first app (MVP) with MarketRun: a two-week sprint, then 8–12 weeks to launch. What happens each week, and what makes it faster or slower.Learn more 5 min readWhatsApp automation on the official Cloud API: what to know firstAuto replies, reminders and order updates on WhatsApp: official API or unofficial tools, templates, opt-in, Meta's rates in rupees, keeping your number.Learn more 6 min readHow to choose an AI development company: 8 questions to askEight questions to ask any AI or app development company before you pay, what a good answer sounds like, and the red flags. They work for MVPs too.Learn more
How we write these
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From our own prices and practice
Every figure is one of our published starting prices or a practice we follow. No borrowed statistics.
Dated and corrected
Each guide shows when it was updated and how to report a mistake, and we fix errors when we find them.
Answer first
Each guide opens with the short answer, so you can stop reading when you have what you need.
Written scope, fixed quote
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Websites and automation are quoted after a 30-minute call. App and software builds start with a two-week sprint that ends in a written scope and a fixed quote.
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